Overview
Saramiel sells traditional Moroccan products, starting with amlou: roasted almonds, argan oil and honey. The brand was built from nothing: the name, a logo of eight almonds arranged as a zellige star, an olive, cream and gold palette, and a French–Arabic label made to fit the real hexagonal 1 kg jar. For the launch, I made a 32-second ad in Darija that feels like a customer filming in her own kitchen — hands only, no actors, all generated with AI.
What was built
- Brand name & logo
- Colour palette & typography
- Label for the 1 kg hexagonal jar, in French & Arabic
- Product visuals for social media
- A 32-second Darija UGC-style ad, made with AI
- Hands only — no actors, no film crew
The video ad
A 32-second UGC-style ad, “3 things I check before I buy amlou”, in Darija with on-screen text, ending on the 1 kg jar delivered anywhere in Morocco.
Darija · 0:32
